THE FIRST PROOF
Every experience has a visual and experiential representation through photography, illustration, product, video, digital, and physical environments. THE FIRST PROOF is another look at the formation of these experiences, focusing equally on creation and creator. It serves as an analysis of the creative inputs and outputs, and its influence.

Observations on fashion, art, design, and creativity. 

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Tuesday
Apr082014

S'14 Snea­ker Collabor­ation Re­view

First there was the limited run of Ricardo Tisci and Nike's collaboration which launched a few weeks ago. And now both Raf Simons/Adidas and APC/Nike collaborations are available.

While Tisci took one iconic style to modify, Simons has taken several Adidas styles to revisit for S’14. The Adidas Originals Stan Smith, Formula One, Response Trail and Rising Star all have been given his design touch.

Tisci’s approach was of reverence. He meshed the sneaker’s original design with graphic patterns and shapes that may be familiar to those who follow his work at Givenchy. leaving the Nike swoosh intact. With the low tops, it was merely recoloring various elements of the sneaker such as the lining, tongue, swoosh, and back of heel. The original Air Force 1 will certainly get a boost this summer for those who missed out on the limited edition pair. The all white original is a classic that never goes out of style, and is a staple for the designer himself. While the selection is limited, Tisci’s will appeal to sneaker heads, Air Force 1 fans, Givenchy fans, and those fashion types that need a style fix for the S’14. With the classic design intact, the pair has a life beyond the season.

Simons took a very different approach. Of the three Adidas styles the Stan Smith is the most recognizable to a larger audience as both iconic Adidas design and style staple. The remaining three are probably more familiar for their performance, or to the serious sneaker aficionados. The Stan Smith retains the perforated stripe with the addition of a multicolor variant down the center of the shoe. The Adidas branding on the remaining styles is very subtle to almost nonexistent. Raf Simons own attributes take over. Futurism and moon boot sensibilities are mixed in via added volume, zip closures, cushioning and bright pops of color, an almost Lego-like appeal. The Adidas stripes are very subtly worked in at the top of the heel. There is enough range in color and pattern to please everyone. Raf Simon’s Adidas is very of the moment and lean towards fashion audience appeal. They are a very strong statement and also capture the sport trend that was seen in F’14. This Adidas moment may be one for collectors looking to grown their archive.

But for those looking for an update staple, APC is offering a new release with its ongoing collaboration with Nike. The Air Max 1 has been given a color and material update: monochrome navy palette gives textural interest with suede, mesh, and leather. APC’s offering is the cleanest of the bunch, and at half the price of Tisci and Simons’ offerings, this is a surest bet.

 RT + Nike

Adidas Originals + Raf Simons at Sneakerboy and Oki-Ni

APC + Nike

References (2)

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    Response: Traffic Generation
    - The First Proof - - S'14 Snea­ker Collabor­ation Re­view
  • Response
    Response: http://Reedtech.ee
    - The First Proof - - S'14 Snea­ker Collabor­ation

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