Every experience has a visual and experiential representation through photography, illustration, product, video, digital, and physical environments. THE FIRST PROOF is another look at the formation of these experiences, focusing equally on creation and creator. It serves as an analysis of the creative inputs and outputs, and its influence.

Observations on fashion, art, design, and creativity. 

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Photo Layering

If there is one go-to technique that is currently popular with most art directors it is photo layering. By combining one image over another, photo textures are created. But in 2017 this reached a tipping point. Once a signature of Coach and Calvin, an execution adapted by Miu Miu in 2017 - with a slew of other brands and editorials adapting the technique, it has reached saturation.
Take a look at the examples below, and you will see what we mean.



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