THE FIRST PROOF
Every experience has a visual and experiential representation through photography, illustration, product, video, digital, and physical environments. THE FIRST PROOF is another look at the formation of these experiences, focusing equally on creation and creator. It serves as an analysis of the creative inputs and outputs, and its influence.

Observations on fashion, art, design, and creativity. 

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Wednesday
Oct252017

NikeLab x Riccardo Tisci

The second Nike and Riccardo Tisci collaboration has launched. There have been a few hints of what the initiative may look like on Instagram.

The line has arrived, and here is the concept from Nike:

Couture creator Riccardo Tisci teams up with NikeLab to celebrate the elite athleticism of basketball. The Victorious Minotaurs apparel collection unveils a fictitious new squad, borne from Tisci's obsession with hardwood heritage. The resulting off-court collaboration outfits basketball's best with eye-catching pieces suiting their stature. Whether warming up or leaving the locker room with heads held high, the Victorious Minotaurs look to elevate all who dare to reach for the stars.

The partnership is one that feels like a natural for both parties. Mr. Tisci’s Givenchy (mainly the men’s) collections have always had a sports influence. He made the sweatshirt and graphics a staple at the brand.  So how does his second outing compare to the first collaboration? This collection has expanded beyond sneakers to includes apparel. In fact, the clothing outnumbers the sneaker styles. There is only one Air Force 1 sneaker that comes in two colors. The rest of the collection ranges from jackets, skirts, shirts, and pants.

Because this is the second collection, we assume that the partnership was successful at both creating excitement and in sales. We believe that would also give Mr. Tisci some license to push the boundaries a little further. Unfortunately, that isn’t the case. The majority of the collection is a new Minotaur/Nike logo applied to what seems to be generic Nike merchandise. The critical design detail is a red and blue stripe which also feels applied to pre-existing products. The most original item is the Destroyer men’s jacket.

To get to the point, a logo and stripes don't add up to much from a haute couture designer. There have been more creative executions with H&M collaborations, and they are just as big as Nike. A fictitious squad describes a team, but does it translate to something bigger? There are so many elements of basketball that could be exploited - the texture of the ball, netting, the lines around the ball, jerseys, looser longer short silhouettes, the ubiqutous fanny pack, we could go on.

Since this is mostly surface design, here is a reminder of a few of Mr. Tisci’s themes during his tenure at Givenchy that could be inspiration to future design collaborations with Nike:

With Virgil Abloh’s own Nike partnership emerging, Mr. Tisci may want to up his game.

 

The NikeLab x Riccardo Tisci / The Victorious Minotaurs Collection:

NikeLab Air Force 1 High x RT

  

NikeLab x RT Destroyer Men's Jacket

 

NikeLab x RT Highwaisted Women's Tights

 

NikeLab x RT Men's Arm Sleeves

 

NikeLab x RT Men's Track Pants 

 

NikeLab x RT Victorious Minotaurs Women's T-Shirt 

 

NikeLab x RT Women's Basketball Skirt

Shop the collection on Nike.com

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