THE FIRST PROOF
Every experience has a visual and experiential representation through photography, illustration, product, video, digital, and physical environments. THE FIRST PROOF is another look at the formation of these experiences, focusing equally on creation and creator. It serves as an analysis of the creative inputs and outputs, and its influence.

Observations on fashion, art, design, and creativity. 

For general comments, advertising, partnerships, and submissions: contact@thefirstproof.com

 

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Wednesday
Sep272017

Loewe Advertising

 

Does fashion advertising need clothes? What it needs is a compelling image that stops the viewer and captures their imagination.
 
For S'18, Loewe Creative Director Jonathan Anderson's images show no clothing, no hints. But do these pictures make the audience wonder? Yes. Shot by the amazing Steven Meisel, the photographs are compelling, intriguing, and create wonder - all the objectives of great advertising.
Photographer: Steven Meisel

Model: Vittoria Ceretti

Save & CloseA post shared by LOEWE (@loewe) on Oct 4, 2017 at 8:03am PDT

 

 

A post shared by LOEWE (@loewe) on Oct 4, 2017 at 11:15am PDT

 

 

A post shared by LOEWE (@loewe) on Oct 9, 2017 at 7:35am PDT

 

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